Commentary

This article follows up on the points in my previous piece, where I provided an introduction about a fairly the new and multidisciplinary field of practice and research known as ‘Service Management’. The previous article discussed the importance of customer service, yet acknowledged how complex it is and how difficult it is to embed “service mindedness” into a workplace culture (culture referring to the attitude and behavioural norms in a business – that which under the surface tends to guide activities more than anything else). It was also pointed out that many of the world’s best companies leverage their positive and service-oriented organisational culture as central to their competitive position in their marketplace.