Commentary

A QSR normally fits into one of 4 categories:

A QSR normally fits into one of 4 categories: · Free Standing with Drive Thru (FSDT)

A QSR normally fits into one of 4 categories:

A QSR normally fits into one of 4 categories.

How people choose restaurants today has changed. Traditional marketing used to be enough to drive diners to your restaurant, and then word of mouth would bring their friends. Over the past couple of years though, consumer behavior has shifted significantly.

It’s probably just coincidence, but a number of our clients in recent months have raised their concerns about how their workers’ compensation insurance provider hasn’t handled a particular claim well, and this has cost the employer dearly, either in an employee’s ongoing lost time from work, or by causing an increase in the employer’s workers compensation premiums.

Brief your creative agency effectively for the best possible outcomes.

Typically a QSR marketing team receives pressure from the top, from board and management and from the franchisee community or both individually or via advisory councils. With a role that covers everything from working up the overall strategy to following up on every little implementation detail, QSR marketing teams have their own complexity, from managing menu rollouts to product nutritional information and seasonal produce only available in some areas. It isn’t hard to see why things can rapidly get out of control, potentially overwhelming even the best resourced and most skilled teams.

Today, communicating with our friends, family and work colleagues has never been easier. We can communicate literally at any time from almost any place simply by pushing a “touch screen” button on our latest mobile phone or tablet, or by sitting at our computer.

From my observations of a number of businesses over the past 6-9 months it is very apparent that most businesses are very good in some areas of their business and not so good in areas that could make major differences to their actual operating basis and their profitability.

Many Chief Marketing Officers (CMO’s) are struggling to know where to begin with social media; What channels (Twitter, Facebook etc.,) will work for them? How will they engage their audience? What budget should be set? How will they effectively build a trusting relationship with the consumer?

With Federal Government Industrial Relations policy coming increasingly under the spotlight, QSR Media asked regular contributor, Steve Champion, Director of employee relations consultancy ER Strategies, to explain what opportunities and limitations existed in relation to enterprise agreements under the Fair Work Act. Champion replied that, in his view, there was little logical scope for QSR operators to want to enter into enterprise agreements. “The first and biggest hurdle is that an enterprise agreement must leave every employee ‘better-off-overall’ than the award. This BOOT test is primarily a financial test. So any agreement is most likely going to cost the operator more than the award.

As the GFC started to impact businesses in Australia towards the end of 2008, the Australian foodservice market, like most around the world, was one of the first market sectors to feel the impact of the economic downturn. Although consumer spending on eating out is discretionary, Australians still wanted to go out for a meal. However, they have traded down in their choice of outlet, they don’t go out as often and they spend less each time. This has made QSR chains one of the winners in current market conditions as they represent value for money as well as entertainment for the entire family.

As the GFC started to impact businesses in Australia towards the end of 2008, the Australian foodservice market, like most around the world, was one of the first market sectors to feel the impact of the economic downturn. Although consumer spending on eating out is discretionary, Australians still wanted to go out for a meal. However, they have traded down in their choice of outlet, they don’t go out as often and they spend less each time. This has made QSR chains one of the winners in current market conditions as they represent value for money as well as entertainment for the entire family.

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