, Australia

QSR's marketing strategies must engage consumers

By Mia Sisko

Restaurant marketing has been dynamically changing in the past few years.

Now, it is not all about traditional advertising such as newspaper and print ads. Quick-service restaurants are now shifting their marketing efforts online. Since it is easier for consumers to find information on the internet, restaurants should embrace a digital transformation.

The internet and social media are now part of a person's daily life. With the help of websites and apps, people can access information very quickly. Instead of commuting to different food places, they can just browse online, compare menus, read reviews, and make an order.
 
The key to successful digital marketing for restaurants is learning how to engage your customers. If you want people to discover your business, you need to make it easier for them to find your business information online.
 
Build a Responsive Website 
A website connects your restaurant business to your customers. Without this, it will be difficult for your customers to find your business online - no matter how good your foods are. Your restaurant website is your storefront online and your strongest marketing tool.
 
Make sure that your website has a professional-looking design. The website design layout reflects your branding. Also, the navigation and menu bar should not be confusing. Add important information such as your menu, price range, location, and opening hours. Do not forget to include promos, events your restaurant is hosting, reservation page, and other vital details.
 
Engage in Social Media 
Social media platforms are not just for communication and entertainment. They are also powerful channels for marketing and brand awareness. Restaurants can expand their customer base by building a presence on Facebook, Instagram, Pinterest, and the likes.
 
Consistent sharing of high-quality content on social media makes fans and followers excited about your brand. Restaurants that regularly share photos and videos of their food and happy customers have seen an increase in their sales. Like word of mouth marketing, social media can reach more people and influence their buying decisions.
 
QSRs should develop a content marketing strategy to stay on top of mind of their target audience. Aside from posting pictures of the meals, restaurants can also run contests, giveaways, and special offers to keep the customers engaged.

Hosting and Event Participation 
Your customers are the reason why your business is thriving. This is why it is important to be aware of what is happening in your community. Restaurants get a big promotional boost by participating in community events and festivals.
 
You can also offer catering services or offer cooking lessons at tradeshows. Display your best service to your customers by selling food or sponsoring charity fundraisers, races, and local events. This builds social interaction and helps your brand to stand out. By getting your name out there and giving people samples of your dishes, people will check you out and remember you. This can bring a new wave to your business and add more customers to your restaurant.
 
Email and SMS Marketing 

Emails and SMS are two effective ways to keep in touch with your customers. They can enhance loyalty programs and keep your customers coming back. When it comes to sending newsletters or emails, it is not enough to send them once a month. To keep customers engaged with your brand and content, it is ideal to send at least twice a month.
 
Ensure that you are sending personalised emails and SMS to the recipients as they are more likely to be opened. Include a clear Call-To-Action and be creative with your advertising campaigns. Offer discounts, vouchers, or holiday specials to generate more interest and conversion. Emails and SMS are 30% more effective than direct mail.
 
Wrapping Up 
Engagement is one of the crucial elements of marketing. By understanding your customer behaviour and tailoring your content accordingly, you will be able to grab their attention. Remember to create content that builds relationships and encourages interaction. The more engaged your customers, the higher the possibility of sales increase and business growth.
 
If you want to push your online marketing efforts and need help with an engagement strategy, you can seek help from digital marketing professionals. Clover Marketing is a results-driven digital marketing agency that helps Australian businesses grow online. With their industry experience and digital marketing solutions, they can tailor specific marketing campaigns aligned to the goals you want to achieve.

Follow the link for more news on

Join QSR Media Australia community
Since you're here...

...there are many ways you can work with us to advertise your company and connect to your customers. Our team can help you dight and create an advertising campaign, in print and digital, on this website and in print magazine.

We can also organize a real life or digital event for you and find thought leader speakers as well as industry leaders, who could be your potential partners, to join the event. We also run some awards programmes which give you an opportunity to be recognized for your achievements during the year and you can join this as a participant or a sponsor.

Let us help you drive your business forward with a good partnership!

Exclusives

Carl’s Jr. is using menu architecture to mitigate supply chain pains
CJ’s QSR Group managing director Andrew Firn also revealed plans to trial the chain’s global “restaurant of the future” concept in the country.
Ferguson Plarre Bakehouses wants to rely less on shopping centre locations
Chief executive Steve Plarre expounds on their initial drive-thru strategy, the chain’s “future-focused” brand refresh and why he is for flexible work.