CO-WRITTEN / PARTNER | Staff Reporter, Australia

Brand Scandals and how they Impact Consumers - Featuring Subway

A podcast by Euromonitor, featuring Senior Consumer Foodservice Analyst Elizabeth Friend.

How do scandals like the investigation into Subway spokesman Jared Fogle impact the brands associated with these public figures. How much do consumers care about the image of the companies they patronize? This podcast examines how foodservice brands have addressed and recovered from scandals in the past and the outlook for Subway now.

Click here to listen to the podcast at Euromonitor's website

The views expressed in this column are the author's own and do not necessarily reflect this publication's view, and this article is not edited by QSR Media. The author was not remunerated for this article.

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