Big spenders but not necessarily big eaters.
Ipsos’ Enhanced Media Metrics Australia (emma) study’s new data on weekly QSR spend shows that Males 30-44 are the highest weekly spenders of all demographic groups with an average weekly QSR spend of $32.57.
The findings aren’t necessarily saying that Males 30-44 eat the most, they may well be feeding the family at the weekend or paying for a partners meal too. People with kids also spend more than those without, especially those with children 0-4 as they may well be time poor and looking to fill those hungry mouths.
At a State-level, Queensland wins the comp with an average weekly spend of $26.97 compared to an Australia average of $24.53 per week, trouncing NSW/ACT with $23.11, Victorians at $25.06 and WA at $24.90 respectively.
More information on emma available at emma.com.au.
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