In partnership with Australian tech brands Round Table App, PayDock, and Pin Payment.
The brand announced the launch of its new app, My Sumo, which will allow customers easier and more convenient by letting them create their own personalized healthy salad, wrap, or bowl, and pay via the app.
The launch of My Sumo also includes a new features to help customers achieve their personal health goals. There is a nutrition calculator to help monitor food calorie intake, as well as a feature that allows customers to create and save their favourite meals for their targeted meal plans.
CEO and Co-Founder of SumoSalad, Luke Baylis said, “With the introduction of My Sumo, we feel this is a milestone in our journey of making Australia a healthier place. With the latest figures showing that health problems linked to obesity rate as Australia's second-biggest killer, we feel this will encourage people to get involved and interested in eating better.”
SumoSalad will also be able to send relevant information through the app by targeting messaging in regards to allergies, recipes and interests. A loyalty reward system with sumo coins will also feature on the app, giving customers the opportunity to gain, share and donate coins earned to friends, family and Ozharvest.
Head of Marketing, Petra Orrenius said, “We believe My Sumo will incentivise and encourage active behaviour with our customers. This includes walking to sumo challenge, the fit bit food log in as well as inviting our core customer to create the future of SumoSalad by being part of future new product development, menu choices and where to open next.”
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