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RESEARCH | Staff Reporter, Australia
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Which brand had the greatest increase in consumer consideration this year?

An Ipsos study tries to find out which QSR boasts the greatest increase in consumer consideration year on year.

A number of factors influence a customer’s perception of a QSR brand, whether it’s that brands overall marketing effort, word of mouth reviews, mentions in the media just to name a few. Though when it comes to consideration, even more factors come into play. 

Looking at Australia’s consideration of QSR’s, the following chart outlines which boast the greatest increase in consideration year on year.Let’s take a deep dive into Boost Juice, which went from considerations levels of 15% to 21%.

Here are the statements which grew significantly

  • Offers good promotions +31%
  • Understand customers’ needs +27%
  • The menu is easy to order from +27%

It’s therefore no surprise that the customers of Boost Juice who claimed they were satisfied rose from 83% to 91% YOY.

Is this consideration translating into usage? Yes it is. Year on year the there was a 30% increase in Australians who visited the store in the last 4 weeks.

For information about the research work done by Ipsos please contact leo.hronsky@ipsos.com.

*Year on year consideration amongst the top 10 QSR’s ranked by change in consideration. 12 month rolling databases used. All Australians 14+2016 n=64,845 | 2015 n=68,905

 

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