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Chart of the Week: Price, health and taste consumer segments broken down by age groups
Research by firm Ipsos, shows that young people, specifically those in ages of 14 to 29, are more likely to be QSR visitors.
Three segments were identified by this study, namely users who base their QSR choices on price&convenience, health or taste.
Diners 65 and above, appear to be more conscious of the health aspect, which is evidenced by the slight skew towards this age group within the Healthy Choice segment.
The Healthy choice segment also sees a lot of diners aged 45 to 64 being conscious about health, while the sheer number of young QSR visitors places them as “winners” across all segments.
