4 Ways Moffat's Culinary Experts Help with Your Menu Innovation

QSRs thrive in a competitive industry where menu introductions attract customers. It's not all just about the food—our industry can also improve its cooking process with the right tools to improve quality, production, and speed. It is common for QSR operators to have a goal to develop a standard food quality outcome or scaling operations to ensure all outlets meet standards. This is where many food operators quickly recognise Moffat's versatility beyond selling commercial cooking equipment—that they actually listen to their customers’ needs with obtaining the right menu item outcomes.

Here are the 4 innovative ways on how Moffat can help with QSRs with menu development and variation:

2. Our Process: We Are Here to Find Your Solution

Many new menu innovations don't just quite fit into existing operations in the kitchen. QSR operators need to consider several aspects such as product outcome consistency across all stores, how the additional product affects current operations, and effect on speed to service.

Moffat has worked with many QSR operators to improve food quality and efficiency to future-proof their investment for versatile menu growth with its broad equipment range.

As a case study, Moffat has been involved in assisting a local QSR business to achieve desired food outcomes in a shorter amount of time. Initially, this QSR was using a separate salamander grill and an oven to create their nachos. Moffat knew immediately that it was appropriate to recommend a Merrychef oven as an all-in-one high speed cook oven with an integrated salamander — simultaneously cooking corn chips and the beef, whilst allowing the cheese to melt in one singular component that cooks 4x time faster than the average cooking oven. However, they don’t stop at this–the additional insight that Moffat offered in suggesting alternative usage of their existing appliances was valuable to the business.

Particularly beneficial for QSR operators managing peak hours and varying staff skillset, many of Moffat’s range of products are highly customisable to set programs and processes tailored to not just to cooking but other operational aspects such as preparation to cleaning at the end of the day.

As an example, the Convotherm Maxx Pro combi oven exemplifies this versatility, offering various cooking programs designed for diverse menu items. Its user-friendly interface simplifies tasks where automation procedures enhance speed and productivity. With the ability of pre-programming multiple cooking stages and utilising special cooking functions such as BakePro and Crisp&Tasty, these customised programs streamline kitchen operation without constant need to interact with the oven for the next stage of any cooking or baking.

With many other product offerings that allows operators to customise and streamline the cooking process in kitchens, Moffat continuously assists its customers along the partnership to develop new menu settings for their ever-growing menu items, making deployment and training as efficient as possible.

Aesthetics to Match the Store Décor

Interior design is becoming more important in QSRs as store layouts change with growing trend in adopting front-of-house cooking due to factors like enhancing customer appeal and smaller premise spaces.

A nicely designed space helps shape a potential customer’s experience–it can evoke positive emotions, attracts more customers, and enhance overall dining experience or the latter, and ultimately, may determine whether a person is interested in your QSR services or will run to the next competitor.

The level of configurability on the Moffat range of cooking equipment is second to none, being able to give a level of aesthetical bespoke options across a range of their products. As such, a full cooking line from Waldorf Bold can be created with front-colour enamelled panels of your choice to match any decor. As they are made locally in New Zealand, customised equipment solutions can be so much more accessible to invest and implement.