The Cheesecake Shop announces partnership with Make-A-Wish Australia

The partnership will involve the bakery brand’s franchisees, employees and customers.

The Cheesecake Shop has entered into a three-year partnership with children’s charity Make-A-Wish Australia.

The Cheesecake shop will support the charity through local and national fundraising initiatives involving franchisees, employees and customers.

“The dedication and commitment shown by Make-A-Wish Australia to lifting the spirits of seriously ill children by granting their wish is something we are proud to support. We want to help deliver hope and optimism in the face of adversity and uncertainty. It’s a small gesture we hope will go a long way in the eyes of little people with big imaginations,” Scott Bush, CEO of The Cheesecake Shop said.

“We are delighted to welcome The Cheesecake Shop as our newest partner and look forward to creating many wonderful wish experiences and memories together for the wish kids it’s our privilege to support,” Sally Bateman, CEO of Make-A-Wish Australia said.

The Cheesecake Shop and Make-A-Wish will work together on planned activations for customers, franchisees and team members including donations, volunteer support and community activations.