QSR Media Awards 2024

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QSR Media Awards 2024 powered by Red Bull

Overview QSR MEDIA AWARDS 2024 POWERED BY RED BULL

In a landscape where change is constant, embracing new challenges becomes paramount for businesses to thrive because these changes are sometimes lessons to how the brand should adapt its strategies for growth.

This year, at the QSR Media Conference & Awards 2024 powered by Red Bull, happening on 23 September 2024 at The Hilton Sydney Hotel, the top industry leaders will come together to talk about changes and how they learned to leverage it to their advantage. Through a series of insightful sessions and keynote addresses, attendees will gain valuable insights into rebranding, digital innovation, customer experience enhancement, menu diversification, and sustainability initiatives.

In conjunction with the conference, the prestigious QSR Media Awards 2024 powered by Red Bull will recognise top brands that have demonstrated outstanding performance and innovation in various categories such as product innovation, marketing campaigns, customer engagement initiatives, and sustainability practices. This event offers an unparalleled opportunity for industry professionals to network, learn from leading experts, and celebrate the achievements of brands driving innovation and excellence in the fast-food industry.

To view the conference page, click here.

Submission Opens:
Jun 03, 2024
Submission Closes:
Aug 02, 2024
Awards Presentation Day:
Sep 23, 2024

GUIDELINES

• The nomination is open to all multi-site fast food and fast-casual restaurants in Australia.
• Each can nominate for a maximum of 5 categories.
• Brands are allowed to submit an initiative to multiple categories (nomination limit still applies). However, this initiative can win in one category only. 
• Each nomination form is valid for 1 entry only. If you are nominating for several categories, please enter each nomination separately.
• A team of chosen experts from the fast food and fast-casual restaurant industry will evaluate the nominations based on the documents submitted by entrants.
• Deadline for the submission of entries is on 2 August 2024
• The nomination is free of charge.


ELIGIBILITY
• To be eligible for an award, the product/service/initiative must be launched (either in part or full) over the last 12 calendar months (between June 2023 and June 2024). 
• The product/service/initiative must not be the subject of a legal challenge or dispute.
• For the Rising Star award, a previous winner of the award cannot be nominated.


HOW TO ENTER?
1. Go to the Nomination page of QSR Media Awards 2024.
2. Fill out the necessary details about the entrant.
3. Provide the project title and project uniqueness and summary (strictly 300-500 words).
4. Upload your supporting documents in the form (optional)
5. You will then receive an email confirmation from the QSR Media Awards team.
6. Submit your entries and supporting documents on or before 2 August 2024.

Note: Each nomination form is valid for 1 entry only. If you are nominating for several categories, please enter each nomination separately.

JUDGING CRITERIA

Uniqueness & Innovation 
What makes the project new, unique and innovative?

Effectiveness
What are the achievements of the result? What was the impact on your company and stakeholders?

Dynamism
Is this strategy, service or product flexible to changes and progressive opportunities?

If you have any queries, please contact us at [email protected].
 

  • Best Digital Initiative – For fast food and fast casual restaurants who utilize digital platforms and technology to improve their brand experience. This includes initiatives to connect with customers online through social platforms like Facebook and Instagram, as well as anything from brand specific-ordering apps to in-store technology solutions designed to improve customer service.

  • Best Brand Transformation – For fast food and fast casual restaurants who have recently undergone a revamp. This could include anything from a new look for stores and restaurants or improved brand design that delivers a completely new brand experience.

  • Best Corporate Social Responsibility Initiative - For fast food and fast casual restaurants who think beyond profits. We’re looking for the best initiative of the last 12 months, which could include anything from a new environmentally friendly approach to business to giving back to the community through charities.

  • Best Marketing Campaign (Small to Medium Restaurant Chain) - For fast food and fast casual chains who have under 50 restaurants and have launched major and minor marketing campaigns in the past 12 months. We’re looking for the most successful campaigns in terms of innovation and reception.

  • Best Marketing Campaign (Large Restaurant Chain) - For fast food and fast casual chains who have over 50 restaurants and have launched major and minor marketing campaigns in the past 12 months. We’re looking for the most successful campaigns in terms of innovation and reception.

  • Best New Concept - For fast food and fast casual restaurants who have been up and running for 5 years or less, or more established brands offering hot new concepts in the limited serve arena. This could include brands that attempt to serve new offerings as well as utilizing new and innovative ways to cater to the consumer.

  • Rising Star - For executives 30 years or younger. This award aims to recognise and reward an individual's contribution. Winners from the previous years cannot be nominated again.

  • Best Innovation – Food and Beverage – For fast food and fast casual restaurants that strive to provide creative new offerings for their customers. This demonstrates the brand’s exceptional creativity, market insight, and culinary expertise in developing and implementing innovative concepts that captures Australian consumers' taste and appetite.

  • Best Menu Innovation - Limited Time Offer - For QSRs have demonstrated exceptional creativity, ingenuity, and market appeal through their limited-time menu offerings. This award recognizes the brands or operators that have successfully captured the attention of customers with innovative and exciting menu items, creating a buzz and driving increased customer engagement and sales, offered through specific dates or available for only a short period of time.

  • Best Brand Collaboration - This award celebrates QSR brands or operators that have successfully collaborated with external brands or influencers to create innovative and exciting menu offerings, along with unique merchandise or experiences to either elevate the brands name or collaborate in a marketing project by another brand or influencer, not necessarily in the fast-food industry.

  • Best Customer Experience - This award is given to brands that have raised the bar in enhancing its in-store, off-premise or at-home customer experience and successfully elevating consumers' interactions with the business.

  • Best Restaurant Renovation - The Best Restaurant Renovation award recognizes quick-service restaurants (QSR) or casual dining establishments that have undergone an outstanding renovation, resulting in a transformed and enhanced dining experience for customers. This award celebrates the brands or operators that have invested in revitalizing their physical spaces, creating an inviting and innovative ambience that aligns with their brand identity.

  • Best Delivery Initiative - For quick-service restaurant brands or operators that have implemented the most innovative, efficient, and customer-centric delivery initiatives. This could range from unique partnerships to utilising technology to create exceptional customer-centric experiences, and adaptability and scalability to meet demand.

  • Best Employee Recognition Program - For brands or operators that have created programs to boost morale, motivate and engage employees by implementing recognition programs that elevate employees by giving recognition and appreciation to their contributions and achievements in the workplace. The recipient of this award will have demonstrated an outstanding commitment to recognizing and valuing their employees' efforts and creating a supportive and rewarding work environment.

  • Diversity and Inclusion Champion - This award recognizes QSR brands or operators that have demonstrated exceptional commitment and leadership in fostering diversity, equity, and inclusion within their organization. The winning brand will have implemented strategies, policies, and initiatives that promote equality, representation, and opportunities for all, whilst actively working to dismantle barriers and foster a culture of belonging within the QSR industry.

  • Squad of the Year - For quick service and fast casual food operator teams that have developed an excellent internal culture that has seen impressive outcomes.

  • Special Recognition Award - QSR Media will recognise either an individual or organisation for an outstanding achievement during the course of the year.

  • 2024 Multi-Site Restaurant of the Year - The award is presented to a fast food or fast casual restaurant who have shown exemplary accomplishments resulting in major advances in the quick service restaurant industry. Nominations for any other QSR Media Awards category automatically qualify the nominated brand for this category.

Past Winners

Best Digital Initiative
Baskin-Robbins

Best Brand Transformation
El Jannah

Best Corporate Social Responsibility Initiative
Bakers Delight 

Best Marketing Campaign (Small to Medium Restaurant Chain)
Burger Urge

Best Marketing Campaign (Large Restaurant Chain)
Chatime Australia 

Best New Concept 
Bobaboba 

Rising Star
Tara Khoury,  El Jannah 

Best Innovation – Food and Beverage
San Churro

Best Menu Innovation - Limited Time Offer
Red Rooster 

Best Brand Collaboration
Grill'd Healthy Burgers

Best Customer Experience
Krispy Kreme Australia and New Zealand

Best Restaurant Renovation
Sushi Sushi

Best Delivery Initiative
Piccolo Me

Best Employee Recognition Programme
Krispy Kreme Australia and New Zealand

Diversity and Inclusion Champion
Craveable Brands

Squad of the Year
Red Rooster Marketing

Special Recognition Award
Ashley Hughes, Red Rooster

2023 Multi-Site Restaurant of the Year
Grill'd Healthy Burgers

CONTACT US

For more details, contact:

Alexis Prado

+65 3158 1386

[email protected]