Domino’s renames registered charity to refocus on mental health and disaster relief

The pizza brand is aiming to raise $300k across Australia and New Zealand.

Domino’s has renamed its registered charity to Mind & Meals.

According to Domino’s, the move is part of their plans to refocus the charity to resonate with two causes its team members and customers care about: youth mental health and disaster relief.

With the launch of the new charity, Domino’s will donate $1 from every pizza and $0.10 from every drink to Minds & Meals as part of the company’s annual Domino’s for Good Day which will be on 9 February at the same time as World Pizza Day.

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Minds & Meals is dedicated to supporting youth mental health through a national partnership with headspace, which will see the charity contribute $750k over three years to support thousands of 12 to 25-year-olds across Australia access vital support.

Additionally, Minds & Meals will support disaster relief by delivering safe, hot meals, alongside much-needed financial support, during times of crisis.

Domino’s ANZ CEO and Minds & Meals Executive Director Don Meij said he is proud to be supporting these important causes through the Company’s new charity.

“As one of the largest employers of young people, Domino’s recognises the urgent need for youth mental health support in our communities. We are privileged to be in the position to respond quickly in times of major disaster and get safe, hot meals to those who need it most. I’m incredibly proud to be supporting both of these important causes through our new registered charity Minds & Meals, which is only made possible through the generosity of our customers who round up their orders and purchase pizza on Domino’s for Good Day,” Meij said.

The brand is targeting to raise $300k across Australia and New Zealand this year.