Mad Mex’s succession plan brings in dynamic Therese Frangie as CEO

The new CEO highlights Mexican restaurants’ commitment to choice offerings, customer convenience, and strong employee culture.

Mad Mex, the popular Mexican fast-casual restaurant, announced recently the implementation of its succession plans with the appointment of Therese Frangie as its new CEO.

Frangie, who previously served as the company’s General Manager of Operations and Integrator, brings over two decades of experience in the food industry to her new role.

“I’ve been in the industry for over 20 years. I started on the restaurant floor at 15. At KFC, and subsequently worked my way up, KFC is a management program,” she told QSR Media in a recent interview.

Frangie joined the Mad Mex team six years ago as the general manager of operations and later assumed the role of Integrator, shadowing Clovis Young, the founder of Mad Mex, as part of the succession plan.

When asked about the trends in Australia’s consumer market that have piqued her interest, Frangie told QSR Media that convenience and choice are the key drivers.

She emphasised that consumers are constantly seeking services and offerings that support their busy lifestyles, and Mad Mex aims to cater to this need for convenience.

Frangie also noted the rising importance of choice, with customers looking for personalized food options that align with their dietary preferences or requirements. “Our menu is fully customisable, so our customers can make their burrito their way,” she said.

Expressing the company’s commitment as it stays attuned to emerging trends, she said: “As we move into the future, it’s about continuing to evolve these convenience and choice offerings for our customers.”

She said Mad Mex maintains a strong company culture and commitment to operational excellence with an impressive employee net promoter score of plus 49 in the past financial year.

“I’m really proud to say that Mad Mex does company culture, customer experience, and operational excellence really well already,” said Frangie as she stressed the importance of maintaining these strengths as the company grows and aims to reach 100 restaurants.

Looking ahead, Frangie outlined her vision for Mad Mex: “My vision for Mad Mex is 100 restaurants by one July 2026… [and] remaining the most loved and respected Mexican food brand.”

She mentioned a clearly articulated three-year strategy that will guide the company’s growth, with a focus on delivering excellent customer experiences and operations.

Frangie reiterated her commitment to leading Mad Mex as a values-led and people-centric business, ensuring that the company maintains its reputation and continues to delight customers.

As a parting shot in the interview, Frangie addressed the future prospects for Mad Mex by confidently inviting the audience to stay tuned for upcoming developments, saying: “I’m excited. Watch this space.”

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