, Australia

Ferguson Plarre Bakehouses bolsters digital experience with revamped website

The chain recently opened its 81st store.

Ferguson Plarre Bakehouses has revamped its website, geared to offer an easier digital shopping experience for customers.

The site was made by design agency Northmost, who utilised e-commerce platform Magento 2 and paired it with Craft CMS (content management system) to give the bakery chain “ultimate control over the design, content and user experience.”

Ferguson Plarre earlier launched a plant-based, vegan-friendly meat pie and sausage roll to their offering in a bid to reach a growing flexitarian market in the country. The chain now has 81 stores overall.

Photo credit: Ferguson Plarre Bakehouses Website

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