RESEARCH | Staff Reporter, Australia

Gartner analyst on Starbucks' decline in Australia: 'It wasn't an organic growth'

The global coffee chain shut down 61 of its stores in 2008.

Starbucks launched 'too rapidly' in Australia but did not give consumers the chance to develop an appetite for the brand, a Gartner research analyst said.

"They also moved into regional areas, into outer suburbs of major was too available; it wasn't an organic growth," Thomas O'Conner explained in a video made by CNBC.

During its height in the country, Starbucks Australia had 87 stores. 2008 saw the lobal coffee chain shut down 61 of those stores.

View the full video below:

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