Oliver’s targets families with flagship Feel-Good Meal

The brand also plans to launch a new loyalty programme.

Oliver’s Real Food Limited is positioning its new Feel-Good Meal as a strategic driver for family growth in 2026, using health-led differentiation and playful packaging to lift sales and shift its menu mix.

The new menu offers a choice of mini char-grilled chicken burger, pure beef burger, certified baked organic chicken nuggets, or baked vegetarian rice nuggets. It also caters to a variety of dietary requirements, allergens, and preferences.

Meanwhile, sides include baked potato chips, baked sweet potato chips, or steamed green beans. Each meal is paired with an all-natural 100% fruit juice popper (apple or orange) and a collectable “Ollie the Orange” keychain toy. The meal is priced at $14.95.

The launch of the menu itself was intentional, with Oliver’s planning to target families during the school holiday break.

“The inclusion of playful packaging and a collectable toy is intended to drive repeat visits and positive brand engagement, which could shift the menu mix towards more family and kids’ offerings,” Natalie Sharpe, CEO of Oliver's Real Food, told QSR Media in an email interview.

Sharpe, who is also a licensed dietitian and nutritionist, co-created the meal, developing it on a single nutrition principle: serving fresh, nutritionally dense whole foods and avoiding frying altogether.

This standard was upheld even when balancing taste, cost, and operational demands.

“The core nutrition principle is the commitment to serving fresh, nutritionally dense wholefoods, and explicitly avoiding frying. All meal components are baked, steamed, or grilled, never fried, and the menu is designed to be balanced and healthy, with transparency in sourcing and ingredients,” Sharpe said.

Following the launch of the Feel-Good Meal, Sharpe also announced that the brand will soon launch a new loyalty program, with the Feel-Good meal, along with other Oliver’s menu items, playing a part in this new loyalty programme.

Sharpe also said their product innovations will see more health-led innovations and family-focused expansions coming soon.