, Australia
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What consumers are looking for when eating out

69% said they seek ‘fun’ in all aspects of life including dining.

After having endured lockdowns, consumer behaviour is now leaning towards more ways to enjoy their experiences with 69% of Australian consumers describing themselves as ‘seeking fun in all aspects of life, according to the Global Consumer Trends Australia report of Mintel.

“Consumers just want to have fun. Even the most seemingly mundane and everyday product interactions can offer a moment of joy, pleasure or escapism. A deeper emotional resonance in food and drink can be created with elements such as taste, colour, texture and aroma,” the report said.

Consumers are also putting more emphasis on face-to-face interactions. 49% of Australian consumers said they miss interacting with others. Mintel predicts that for many people, shopping or ordering online will continue, as the home remains a sanctuary for them. However, this means that restaurants and other shops will now become venues for deeper connections between consumers and brands.

“Legacy food, drink and foodservice can open new concepts like pop-up shops or online environments where they can connect with a more diverse and nuanced consumer base,” Mintel said.

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