RESEARCH | Staff Reporter, Australia

QSR variety: Which of your customers like to mix it up?

An Ipsos study tries to find out which capital city's consumers are most likely to visit QSRs, and whether or not the patrons of QSRs stick to one brand, or mix it up and visit multiple.

Almost 2 in 3 Australians who live in capital cities have visited a QSR in the last 4 weeks. Today we explore whether or not people stick to one QSR, or they mix it up and visit multiple QSR’s. Additionally, we take a look at which capital city’s individuals are most likely to visit a variety of QSR’s.

Overall, the majority of individuals visit a variety of 2-3 QSR’s, though quite a significant number (between 20% - 25%) had only visited one within the last four weeks.

When comparing capital cities, Brisbane had a larger proportion of individuals who visit 4 or more QSR’s. However, when it came to those who ate at least 6 different QSR’s, both Perth and Brisbane over indexed compared to the rest of the population.

Could this be due to a wider range available to our friends in Brisbane and Perth or perhaps personalities that are more open to variety and trying new and exciting flavours?

*QSR’s which are listed as options with the emma survey (March 2015 - February 2016)

For information about the research work done by Ipsos please contact leo.hronsky@ipsos.com.

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