QSR usage of University undergrads: What are their preferences?
An Ipsos study tries to delve into the eating habits of University undergrads and their behaviour towards QSRs.
The life of a university undergraduate can be challenging at the best of times. Balancing their work, studies and social lives can often call for sacrifices to be made. There’s a common stereotype that these undergrads, aged 18-25 often get by on instant noodles, a way to save time and money, though when it comes to QSR’s what are their preferences, and when are they likely to eat there?
Students are 2.5 times more likely than the rest of the population to be eating at QSR’s late at night, between 8pm and 5am.
Interestingly, there are four QSR’s which over index against the total population; Boost Juice, Grill’d, Oporto and Guzman Y Gomez.
For information about the research work done by Ipsos please contact [email protected].
