, Australia

McDonald’s unveils limited edition swimwear range

The range is available from $55 exclusively at Budgy Smuggler stores and online.

McDonald’s has released a limited edition range of swimwear done in collaboration with Budgy Smuggler.

Available from $55 exclusively at Budgy Smuggler stores and online from 8 January, McDonald’s range features three prints inspired by their burgers and fries, including the traditional Australian-made male ‘Smugglers’ and female one-piece and two-piece ‘Smugglettes’, as well as bucket hat designs. 

“Whether it’s lounging on one of Australia’s iconic beaches or dipping in and out of the pool, this summer is all about doing things we love with people we love,” McDonald’s Australia senior brand manager Liz Whitbread said in a media release.

“The limited-edition range of swimwear is bold, fun and eye-catching, perfect for enjoying the summer season in style.”

Last December, Subway also paired with Budgy Smuggler to launch its own swimwear range, available in footlong Meatball or six-inch Teriyaki Chicken designs, with only 2,500 pairs available to snap up.

“We are always looking to make people smile and after another emotional rollercoaster of a year peppered with lockdowns and border closures, Summer is looking to be a promising one full of family, friends and fun,” head of marketing Rodica Titeica said at that time.

Follow the link for more news on

Join QSR Media Australia community
Since you're here...

...there are many ways you can work with us to advertise your company and connect to your customers. Our team can help you dight and create an advertising campaign, in print and digital, on this website and in print magazine.

We can also organize a real life or digital event for you and find thought leader speakers as well as industry leaders, who could be your potential partners, to join the event. We also run some awards programmes which give you an opportunity to be recognized for your achievements during the year and you can join this as a participant or a sponsor.

Let us help you drive your business forward with a good partnership!

Exclusives

Carl’s Jr. is using menu architecture to mitigate supply chain pains
CJ’s QSR Group managing director Andrew Firn also revealed plans to trial the chain’s global “restaurant of the future” concept in the country.
Ferguson Plarre Bakehouses wants to rely less on shopping centre locations
Chief executive Steve Plarre expounds on their initial drive-thru strategy, the chain’s “future-focused” brand refresh and why he is for flexible work.