, Australia

McDonald’s US sales drop 1.4%

Is ‘overcomplicated’ menu to blame?

According to a report from Business Insider, McDonald’s reported that its Q4 sales in the United States reflected a 1.4% drop.

The brand believes that the decline in sales was due to an “overcomplicated” menu that presented numerous Limited Time Only (LTO) products that overlapped with each other.

Read the full Business Insider report here.

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