In Focus
NEW CONCEPTS | Staff Reporter, Australia

Find out how Subway plans to transform the guest experience with its brand new identity

QSR Media has reached out to Ben Miles, Subway’s senior manager - public relations & corporate social responsibility, to discuss the brand’s new identity and how it continues to innovate for its guests.

From next year, Subway will be rolling out its new Fresh Forward restaurants across Australia and New Zealand.

QSR Media: What’s new at Subway?

Subway is rolling out a new brand identity which will transform every aspect of the guest experience across Australian restaurants. From a new brand look including a refreshed logo and Sandwich Artist uniforms, to locally sourced menu items, and a new in-restaurant experience – we’re continuing to innovate and meet our customers’ changing needs.

QSR Media: What are the current initiatives of the brand to stay ahead of the competition?

At Subway we have been focusing on continuing to innovate for our guests, not our competition. From next year, we will be rolling out our new Fresh Forward restaurants across Australia and New Zealand, which will serve to give guests more choice of how they order, how they pick up their food and how they enjoy their meal.

We’ve also worked very closely with our team and suppliers to reduce packaging and eliminate plastic throughout our network. Seemingly small changes that, due to our size, result in a large scale environmental impact. Our current sustainability initiatives are working to eliminate an approximate 395 tonnes of paper and 175 tonnes of plastic used overall.

QSR Media: How do these initiatives help in earning the highest score on this year's BrandIndex result?

The YouGov BrandIndex considered customers’ perceptions of a brand’s quality, value, impressions satisfaction, reputation and whether consumers would recommend the brand to others.

Subway’s current work across instore experience, menu development and sustainability reflect our desire to continually improve our restaurant offering – delivering great value, fresh, delicious, made-to-order sandwiches with a smile every day. This work would have definitely contributed to our high BrandIndex score

QSR Media: Is there a space you would like to tap into – e.g., delivery?

As part of our transformation in 2018, guests can look forward to a speedy Subway experience thanks to new ways of ordering and picking up – delivery is certainly an area of interest to us.

QSR Media: Can you tell us any plans that your brand is particularly excited about?

I’m always excited about our high quality, fresh ingredients – much of which is locally sourced. We’re excited to showcase our local suppliers and hero local produce by putting our fresh whole Aussie vegetables on display in our Fresh Forward designed restaurants. Many customers are surprised that we slice fresh whole Aussie veggies in-store every single day so putting the whole produce on display will really highlight how fresh our food is.

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