Deliveroo discusses plans in the pipeline, delivery-only kitchens
Levi Aron, country manager at Deliveroo Australia, confirmed the company has three priority growth areas which it will focus investment.
Below is a transcript of the interview.
QSR Media: What’s in the Deliveroo pipeline?
Deliveroo are gearing up for a number of exciting developments - both in the coming months, and longer term. We recently raised a further A$488M of new funding for the business, which is being invested heavily in enabling more people to order great local restaurant food - quickly - to their front door. The company has three priority growth areas in which it will focus investment - further development of our world-leading technology, expansion into new cities and towns, and the rapid growth of our Deliveroo Editions delivery-only kitchens around the world.
QSR Media: What is the role of delivery-only kitchens?
Deliveroo Editions is a globally proven, revolutionary format that enables restaurants to reach new customers without needing a high street premise, via specially designed delivery-only kitchens.
Driven by its world leading technology, Deliveroo uses its data to identify cuisine gaps in the local market and predict customer demand to establish which restaurants will succeed in that area. It's something that the Australian restaurant and delivery industry hasn't seen before and we are keen to bring Deliveroo Editions to Australia very soon.
Deliveroo knows that the foodies of Australia want more access to restaurants that may not currently exist in their area or city. We also know that there are budding new food concepts that want a way to enter the market, but may not be ready for full investment in their own locations. Deliveroo Editions would provide a completely new avenue for the hospitality industry to grow, and may even be a way of facilitating the growth of some of our amazing Australian restaurants globally.
QSR Media: What’s your experience and chief learnings from delivery-only kitchens in other markets?
What started as a concept in our office in London, has now become one of the key differentiators for our business. The data in our technology was indicating that the concept would work, and it's been so exciting to see it succeed in reality. Around the world we've seen a great adoption of Delivery Editions - customers have fully adopted new restaurants and cuisines in their areas, and restaurants have been able to accelerate their earnings by coming on board. Some restaurants have even been able to open their first physical locations after their success at a Deliveroo Edition site. It's very exciting to see the global developments, and will be even more exciting to see Deliveroo Editions come to Australia.
