
Hungry Jack's launches The Barramundi
Hungry Jack’s has introduced the taste of wasabi to its menu.
Jim Wilson, Hungry Jack’s National Marketing Director, said The Barramundi features Australian barramundi and wasabi-mayonnaise.
“Australian consumers have adventurous tastes which Hungry Jack’s is building into its menu. That’s why we’ve developed this product,” explained Mr Wilson.
To support the company's new burger, which is currently available for a limited time, Hungry Jack’s has committed to a six-week advertising campaign created by Clemenger BBDO Sydney.