MENU INNOVATIONS | Staff Reporter, Australia

Baskin-Robbins launches new ready-to-go ice cream cakes

Baskin-Robbins is introducing ready-to-go ice cream cakes into its Australian stores.

This is the Company’s new product category since US parent company, Dunkin’ Brands, took over the ownership of Baskin-Robbin’s Australia.

Following the successful trial of Brownie a la Mode, which has been in stores since February this year, White Raspberry Truffle a la Mode is launching this June.

“Baskin-Robbins’ custom made cakes have long been popular with our customers, and introducing ready-to-go cakes into this market was a natural progression for us.

“Ready-to-go cakes are a very popular category in our US stores and add to our current product range as a cost-effective, take-home desert made with premium quality ice cream,” says Ian Martin, Baskin-Robbins General Manager, Australia/New Zealand.

Both ready-to-go ice cream cakes are available in all Baskin-Robbins Australian restaurants.

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