Baskin-Robbins launches new ready-to-go ice cream cakes

Baskin-Robbins is introducing ready-to-go ice cream cakes into its Australian stores.

This is the Company’s new product category since US parent company, Dunkin’ Brands, took over the ownership of Baskin-Robbin’s Australia.

Following the successful trial of Brownie a la Mode, which has been in stores since February this year, White Raspberry Truffle a la Mode is launching this June.

“Baskin-Robbins’ custom made cakes have long been popular with our customers, and introducing ready-to-go cakes into this market was a natural progression for us.

“Ready-to-go cakes are a very popular category in our US stores and add to our current product range as a cost-effective, take-home desert made with premium quality ice cream,” says Ian Martin, Baskin-Robbins General Manager, Australia/New Zealand.

Both ready-to-go ice cream cakes are available in all Baskin-Robbins Australian restaurants.

Also Read

Chatime bets on coffee to attract older Millennials

The Coffee Club unveils new Cracking Lattes and Milkshakes

Since you're here...

...there are many ways you can work with us to advertise your company and connect to your customers. Our team can help you dight and create an advertising campaign, in print and digital, on this website and in print magazine.

We can also organize a real life or digital event for you and find thought leader speakers as well as industry leaders, who could be your potential partners, to join the event. We also run some awards programmes which give you an opportunity to be recognized for your achievements during the year and you can join this as a participant or a sponsor.

Let us help you drive your business forward with a good partnership!

I want to download the media kit