Subway launches the Signature Menu
The menu includes 17 pre-designed sandwiches.
Subway has launched the Signature Menu in Australia and New Zealand. The menu contains 17 pre-designed sandwiches designed for time-pressed customers who want quick, convenient meal options.
The menu features sandwiches like the Chicken Classic with old English Style cheese, lettuce, tomato, onion, and garlic aioli, on toasted Italian Herb & Cheese bread and Subway’s take on the Italian B.M.T with salami, pepperoni, leg ham, mozzarella, lettuce, tomato, onion, capsicum, olives, mayonnaise, untoasted on Italian Herb & Cheese bread.
According to Subway, the menu features expertly crafted ingredient combinations that deliver the ultimate taste experience without the hassle of customers having to select every ingredient.
The goal, according to the brand, was to make ordering simpler, faster, and more satisfying.
Rodica Titeica, Director of Marketing at Subway Australia & New Zealand said the move reflects consumer preferences for quick, easy, and delicious meals that fit seamlessly into their increasingly busy lives.
“We know that Aussies love our food, but we also recognise the increasing pressures on everyone’s time and mental load. People want hassle-free, great-tasting meal solutions that are quick, simple to order and easy to get,” Titeica said. Titeica also said that customers who still want to customise their own sandwiches can still do so.
The Signature Menu will be available both in-store and online.
