, Australia

Roll’d added five new items to supermarket range

The chain’s founder and CEO said the total range has generated over $3 million retail sales value in the past 12 months.

Building on their initial range of bottles, sauces and rice paper goods, Roll’d announced the addition of five new products to their Coles range.

New items consists of two PhõÒ broths: Chicken and Beef and Veggie, PhõÒ Noodles, Sweet Viet Sriracha Sauce and Premium Chilli Oil.

Roll’d founder and CEO Bao Hoang said the total range has generated over $3 million retail sales value in the past 12 months.

“The expansion of Roll'd's FMCG range marks a monumental milestone for our first steps into grocery channels; especially as the customer appeal in the Asian (Vietnamese) scratch ingredients category continues to grow year on year, ” he said.

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