In Focus
MENU INNOVATIONS | Staff Reporter, Australia

Find out how Pizza Capers caters to changing trends with the rise of third-party aggregators

Pizza Capers has recently kicked off its Tracker Tracker on Tour campaign, so QSR Media reached out to the brand to know more about the initiative.

The campaign sees the brand’s consumer hero, Tracker Tracker, tour the world to bring home cuisines from around the globe, kicking off with a spin on Japanese and US dishes with further international flavours to follow over the coming months.

QSR Media: What has brought the decision to refresh the menu with the addition of global cuisines?

The continued growth of third-party-aggregators has seen a change in consumer trends within the QSR space which favours premium and diverse cuisines. The Tracker Tracker on Tour campaign enables us to capitalise on this by introducing global cuisines to our menu in the form of a pizza, making it a hub for international flavours.

QSR Media: Tell us more about the Tracker Tracker on Tour campaign. How long will it last?

The campaign sees our consumer hero, Tracker Tracker, tour the world to fetch the finest flavours from around the globe.

We’re kicking the campaign off by putting a spin on traditional Japanese and American dishes and will be introducing further international flavours to the menu over the next twelve months!

QSR Media: How many of the new offerings will stay on the menu definitely, and what are those?

All of our Tracker Tracker on Tour ranges are limited time only offerings, however, that’s not to say that if a tour menu item really kicks off, it won’t make it on to our permanent menu!

QSR Media: Any other big plans for the year?

While we can’t give away too much at this stage, we can say that there are a number of new and exciting flavours on the cards for our vegan menu, as well as pizza options that the entire family can enjoy!

Along with this, we are extremely excited to be the first national pizza franchisor to launch a mobile food truck franchise model! The food truck movement is a rising trend and we can’t wait to fill the gap and begin catering for the demand that static stores are unable to cater to with our Pizza Capers Mobile Kitchen!

Do you know more about this story? Contact us anonymously through this link.

Click here to learn about advertising, content sponsorship, events & rountables, custom media solutions, whitepaper writing, sales leads or eDM opportunities with us.

To get a media kit and information on advertising or sponsoring click here.