Naked Communications to take charge of Red Rooster's creative needs
Ends 10-year partnership with 303Lowe.
In lieu of the chain's departmental move from Perth to Sydney, Red Rooster scouted a new creative agency to align with its relocation. Naked Communications won the full-service creative account for Red Rooster following a competitive pitch and will take responsibility for all of the creative and PR requirements for the brand starting July 1.
“We are very excited to bring Naked on board as our creative partner. Their energy and love for what they do is contagious and we knew they would be a perfect fit with our brand direction both current and future. Their fresh perspective, ability to think outside the box and push us past the boundaries of what we have done is critical to allowing the Red Rooster brand to evolve and grow,” said Anna Jones, National Marketing Manager at Red Rooster.
Carl Ratcliff, CEO of Naked Australia added, “this is an extraordinary win for Naked. Red Rooster is an iconic Australian brand and possesses a special place in Australian hearts. We are delighted to have been asked to provide full service capability. We cannot wait to get our teeth into this wonderful bird.”
Adding, "We have a genuine passion for the Red Rooster brand and offer a new way of approaching communications. The Naked team thrives on work that meets the furious speed that this industry operates in. Void of the traditional agency silos, we've bonded strategy, creative, social and PR so ideas work harder for brands, and in this case, will help Red Rooster to grow and evolve."
