, Australia

Most creative Pizza Mogul to star in Domino's multi-million dollar ad campaign

The pizza chain has announced that the most creative Pizza Mogul will have the opportunity to appear in their National Television Commercial, Online and Print campaign.

Last week, Domino's launched social retailing initiative Pizza Mogul, allowing customers to create their own pizza, brand it and profit from it.

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“It seems only fitting that our new ad campaign would feature real life Pizza Moguls and our customers,” said Domino’s Chief Executive Officer, Don Meij. "We are looking for our passionate customers, fans and followers to share their creativity with their social networks for the chance to become the next TV sensation.”

Adding that the most innovative and thought-provoking Mogul will be given the once in a lifetime opportunity to appear in Domino’s multi-million dollar promotional campaign.

“Mogul was an idea created because we have seen amazing creativity in our fans - social media has opened up all kinds of new age marketing ideas and I look forward to seeing all the creative entries come through. If you have a great pizza idea, and an innovative way to market it send us your ideas and you might become the next TV superstar,” he noted.

To enter the competition to become Domino’s next Mogul TV star, email through your creative ideas to [email protected] to be in the running. Entries close 20 July.
 

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