Domino's launches social retailing initiative

Allows customers to create their own pizza, brand it and profit from it.

Dubbed as Pizza Mogul, the initiative is accompanied by a responsive website and mobile app which allows customers to create their own pizza, identity and branding. They are given the ability to share this to their social networks and for each purchase from their pizza creations, they are given a cut of every sale.

Click here to go to the Pizza Mogul website

Moguls (as they're referred to by Domino's) earn incrementally as they add toppings to their pizza creations. Pizza Moguls will earn anywhere from 25cents to $4.50 (depending on the number of toppings) for every individually created and sold pizza.

Rewards can also be earned through gamification techniques including weekly cash bonuses, rewards and badges.

Both the site and app do not require registration and sign up fees.

Pizza Mogul is the brainchild of Domino‟s Group Chief Executive Officer and Managing Director Don Meij. According to the chain, the new initiative is designed to appeal to entrepreneurs and social media savvy pizza lovers.

He noted that the launch of Pizza Mogul is taking the retail revolution one step further to create the ultimate fusion of social media and e-commerce in a trend they are referring to as "Me-Tailing."

Adding, "Me-Tailing" isn't a trend but more of a way of doing business and is the next wave of digitalisation.

“Mogul provides the vehicle for Domino's to utilise social selling as a powerful revenue and viral advertising stream. We are looking for our passionate customers, fans and followers to share their creativity with their social networks.”