LivingSocial’s Pizza Hut deal breaks record
It generated the highest voucher sales for any deal in Australia to date.
The deal saw 163,093 $2.00 Pizza Mia vouchers sold over a seven-day period on LivingSocial Australia’s website.
It was also the largest fast food transactional group buying deal in Australia, with consumers required to purchase the offer online to participate.
Adam Rigby, Executive General Manager of LivingSocial Australia and New Zealand, said, “LivingSocial’s Pizza Hut deal was so compelling that Australians opened their wallets, not just clicked to download, showing their commitment to redeem. A nine-inch pizza for just $2.00 is what inspired such an exceptional response.”
The LivingSocial Pizza Hut voucher is redeemable when ordering online at pizzahut.com.au for orders picked up from any of Pizza Hut’s 270 stores across Australia.