Cold hard cash or cold hard rock- discover what Cold Rock competition chose!

Further proof that diamonds are a girls best friend.

Cold Rock, the ice creamery, have announced the winner of their Cold Rock Cash vs Rock competition.

The competition utilized a mix of conventional and social media marketing techniques, and saw over 20,000 entrants vie for the chance to win either $10,000 in cash or a $10,000 diamond.

The winner, Olinda Lui, a nurse from Berwick, Victoria, took no time to choose a 1ct diamond ring in advance of her wedding later this year. As Cold Rock CEO Stan Gordon says “while $10,000 could buy a lot of Cold Rock Ice Cream, the joy of gifting a soon to be bride with a diamond in time for her special day, is extremely rewarding”.

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