The Cheesecake Shop takes a bite of online marketing

It has moved its marketing and advertising push to an online platform.

The Cheesecake Shop’s National Marketing Manager Peter Dable said, “For many years we had spent large amounts on above line advertising and whilst it has its place, the ability to actually track and measure results just wasn't there.”

He said they see their online direction supporting local area marketing plans and overall exposure for the brand, rather than a blanket traditional print advertisement or radio announcement.

The Cheesecake Shop has adopted online tools including Facebook promotions, online advertising on leading sites and pages, and regular social media engagement and monitoring.

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