Check out Jamaica Blue's new organic soy milk
The brand pledges no extra charge for organic soy milk.
Jamaica Blue will be introducing Vitasoy’s new organic soy milk in stores on Monday 26 August. The brand pledges no extra charge for organic soy milk in any type of coffee purchased at their stores.
Drew Eide, Jamaica Blue’s National Brand Manager, said that this campaign will appeal to health-conscious consumers, and would also provide welcome relief to existing soy-drinkers.
“Independent research has shown an increasing appetite for soy milk coffee for reasons such as dietary requirements, health-motivation or simply taste preference.
“With our ‘no extra charge for soy’ promise and addition of organic soy milk, Jamaica Blue is supporting all coffee-lovers, regardless of their preferred coffee-type,” said Eide.
Moreover Jamaica Blue will be promoting the said campaign through electronic direct marketing to the brand’s Carribean Crew loyalty database, Facebook, and local area marketing.
