Chatime teams up with Horizon Communication Group
Horizon has been appointed to build brand awareness for Chatime amidst franchise expansion plans.
Taiwan’s Chatime is one of Australia’s fastest growing franchise chains, currently comprising of over 500 retail outlets globally. The company is looking to grow their Australian business from their current 42 outlets to nearly 60 outlets by the end of 2012.
Iris Qian, Head of Franchise Business for Chatime, comments: “We are looking forward to working closely with Horizon to help us deliver our business objectives which include the implementation of a broader education campaign targeting mainstream Australian consumers to position our beverages as a convenient, healthy alternative to coffee and soft drinks.”
Qian said they look forward to partnering with Horizon and leveraging insights to help create momentum for the emerging tea movement.