, Australia

Macca's Happy Meal ad banned from being aired

Some people apparently weren't happy with it.

According to a report from B&T, McDonald’s promotional TV commercial for their Happy Meal products was banned due to the presence of licensed characters.

The ad depicted Despicable Me 2 characters painting a white wall, and eventually engaging in horseplay.

A complaint was also reported to the Advertising Standards Bureau stating that the ad breached the Responsible Children’s Marketing Initiative by encouraging “fattening and nutrition-poor food.”

Read the full report here.
 

Follow the link for more news on

Join QSR Media Australia community
Since you're here...

...there are many ways you can work with us to advertise your company and connect to your customers. Our team can help you dight and create an advertising campaign, in print and digital, on this website and in print magazine.

We can also organize a real life or digital event for you and find thought leader speakers as well as industry leaders, who could be your potential partners, to join the event. We also run some awards programmes which give you an opportunity to be recognized for your achievements during the year and you can join this as a participant or a sponsor.

Let us help you drive your business forward with a good partnership!