Pizza Hut’s Dinner Box makes big comeback
New 'Win A Fridge' promo was also launched.
Pizza Hut’s Dinner Box is back on the brand’s menu boards. The meal includes a large Classics or Legends pizza, with chicken wings, cheesy potato bites, and chicken bites as its sides.
To launch its comeback, the brand announced the new “Win a Fridge” promotion, which will give customers a chance to win four fridges valued at $1,250 each. The promo will run over a four-week period.
Below is a Q&A with Fatima Syed, Marketing Director at Yum! Restaurants International.
QSR Media: Tell us more about the "Win A Fridge" promo and its mechanics.
Syed: The Pizza Hut Win A Fridge competition was developed to drive positive engagement within our existing strong social community, at the same time as celebrating the return of the family favourite Pizza Hut Dinner Box.
As a brand, we’re focused on developing a cohesive online offering to our customers to complement our existing channels. The Dinner Box is designed for a family, so similarly, the promotion is designed as an added benefit for mums and dads.
The mechanic is driven completely online - customers buy a Dinner Box online to enter, keep the receipt number and visit the Pizza Hut Australia Facebook page to submit their entry.
Four fridges worth $1,250 each will be given away over the four-week promotional period and every entrant will come away a winner, receiving a Pizza Hut Hot Offer on the spot.
QSR Media: What inspired the brand to come up with this kind of promo?
Syed: The Win A Fridge promotion was always going to have an online focus and ultimately work to build our online presence, brand engagement and offer a value-added benefit.
The competition coincides with the launch of our new $19.95 Dinner Box which includes a variety of Pizza Hut favourites in one box to keep the family happy – including a large pizza, chicken wings, chicken bites, cheesy potato bites and a creamy garlic sauce.
The prize pool was inspired by the Dinner Box television commercial creative, which features the much-loved family fridge!
QSR Media: How do you think it will fare in the market?
Syed: We’re one week in to the promotion and already it has exceeded all expectations. We’ve already seen a significant number of entrants and expect this to increase as consumers take advantage of the promotion period over coming weeks.
QSR Media: How have customers responded to this so far?
Syed: The response to the promotion has been better than we imagined, evidenced by high engagement levels and competition entry levels. They’ve also loved the fact that every entrant received a little gift from Pizza Hut.
