Check out Eagle Boys’ app for smartphone users
See what the app can offer.
As more QSR’s are jumping on the digital bandwagon, many are taking advantage of the new platform by launching their own apps for the growing number of smart phone users in the market.
This platform continues to provide easier access at online ordering, and providing customers with the latest news and promos, which can be directly accessed on their phones.
QSR Media is taking a look at various industry apps, and this week we feature Eagle Boys Pizza’s app.
Below is a Q&A with Kate Pettiford, Eagle Boys Pizza Head of Marketing.
QSR Media: What does the app offer smart phone users?
Pettiford: The main objective of our iPhone app is to make it as easy and convenient as possible for our customers to get their favourite pizza. Our app downloads in seconds and loads quickly, so customers don’t have to wait around before placing their order.
If they are an Eagle Club member, all of their details are saved in the app and they can save their favourite order, which means placing your order is a breeze and quick as a flash!
Also, with the same functionality as our mobile and desktop site, our Apple loving customers have all the functionality they could need.
QSR Media: What is the size of the market for smart phone users for your brand?
Pettiford: Our iPhone and iPad users grow every day, with more and more people looking for the convenience and ease of use offered by our app. We currently have more than 30,000 customers with the app downloaded on their phone and most of these order with us on a regular basis.
QSR Media: What are the app’s unique features?
Pettiford: To make it as easy as possible for our customers, our website, mobile site and iPhone app are all identical, with the latest and greatest functionality.
QSR Media: What else does the brand hope to develop for its online and digital platform?
Pettiford: Our customers who download the app are looking for something quick and simple and don’t have time to wait around, so our number one objective will always be to make things easier and more convenient.
We are constantly looking to our customers and overseas for new functionality and ways we can improve our app, so make sure you download our updates!
