You won't believe how furniture can boost your brand message

When you think of creating a brand the first things that come to mind are the company logo, the website and advertising.

While these are all important it is vital to carry the brand message through the whole customer experience.

Everyone knows that furniture is important for a QSR venue; customers need somewhere to sit when they eat, but the furniture is often neglected as a way of reinforcing the brand message.

When you put together a solid brand you have to reinforce your message constantly and that also includes the furniture.

Your main goal should be that everyone who walks into your environment instantly recognizes it and feels connected with it. If the customers don’t feel this you could risk losing their business.

So how can you convey your brand message in your furniture?

Before you choose the chairs and tables you need to think about how your brand is positioned and how you want your customers to feel when they open the door and walk into your venue.

Branding can be enforced in furniture most simply by using colour. Using colour in your furniture provides a visual cue for customers.

They can instantly recognise and connect with your brand when they walk in the restaurant. This instant recognition puts customers at ease, they know what to expect from the brand.

The style of the furniture is obviously important. It has to match what you are trying to achieve.

For example we provided the furniture for Michel’s Patisserie. When you think of of a patisserie, you think of a small French café where you can enjoy a cup of coffee and a piece of cake in a cozy environment.

Michels Patisserie is a modern take on a patisserie so the furniture needed to have classic and modern elements.

If the brand image you are trying to promote is of a modern, forward thinking restaurant, you need contemporary furniture designs to reflect that.

If you are trying to create a quirky brand image, why not create your own unique furniture. Not only will the furniture reinforce your branding but the furniture will also be a talking point to get new customers to your location and generate new business. 

While the furniture’s appearance is important it’s not the only factor that can help reinforce your brand message. The furniture’s “feeling” also provides an important message. For example if you are a high end brand you need high end furniture to reinforce it. When the customer sits in the chair they should be able to feel the quality in the material. The feeling of quality will elevate the brand in your customers mind.

As you can see there are many ways that furniture can help with reinforcing your brand message. To summarise:

1. Furniture helps communicate your brand message

2. Good Colour use reinforces brand recognition

3. The furniture’s look and feeling are imperative

4. Good furniture selections can you increase your bottom line

BSeated global are commercial furniture experts who work with their QSR clients to help develop their brand message with the right furniture. For more information visit www.bseatedglobal.com.au or like us on Facebook to keep up to date with new furniture concepts.