Chatime teamed up with World Vision Australia for World Water Day
Donates over $6,442 to assist Asian neighbors.
For this year, World Water Day, a United Nations initiative, aimed to raise awareness of the connection between water and energy.
Observed last month on March 22, Chatime donated ten percent of all tea purchased on the day at Chatime outlets nationwide, raising more than $6,442.
Karen Leong, Head of Marketing for Chatime Australia, said the partnership was an important way for the company to give back to the community and have an impact.
“At Chatime, we aim to provide our customers with an authentic, fresh drinking experience, however in many parts of the world, clean water – and many other basic needs – are not readily available,” she said.
The funds will be used to provide safe drinking water in communities where World Vision works in Asia, like Myanmar's Irrawaddy River basin.
According to the chain, "The region is often contaminated by sea water, flooding, poor sanitation and dangerous levels of arsenic. Coupled with poor hygiene and sanitation practices, communities in the area frequently suffer from waterborne diseases such as diarrhoea, polio, and hepatitis B. Through projects like the Delta Zone Drinking Water Project, World Vision assists communities in the region to gain access to safe water sources and improved hygiene and sanitation knowledge and facilities.
World Vision Australia’s Corporate Partnership’s Manager, Ash Knop, said the partnership is an example of a business being able to give back to communities around the world.
“Working with organisations like Chatime enables World Vision Australia to continue to transform lives by providing access to life-changing basic needs such as water supplies and education," he added.
Aside from this partnership, the milk tea chain also currently sponsors 52 children in Laos through World Vision.
