On being healthy, local communities and people.
QSR Media: What makes you excited about your position?
• It’s new, it’s healthy, the brand matches the way we aim to raise our family, healthy and active.
• We love being involved in the local community and having the local chicken shop that is able to offer solutions for families and local junior sporting clubs.
QSR Media: What 3 goals are you focused on?
Caldwell: People, people, people. They are the lifeblood of our little organization and we love them!!
QSR Media: What long-term changes are you planning on?
Caldwell: Expanding our range, building each business and the brand together.
QSR Media: What are your key business philosophies?
Caldwell: Surround yourself with great people and work within a product that you love.
QSR Media: What previous positions prepared you for this one and how?
Caldwell: My background is in Corporate Marketing and Sponsorships so we are focused on developing the brand based on knowing what works well in these fields. Chris, my husband, is also the CEO of Lenard’s Chicken and previously the GM of Bakers Delight.
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