HUMAN RESOURCES | Staff Reporter, Australia

Marc Fernandez, Business Development Manager at Baskin-Robbins

QSR Media: What makes you excited about your position?

Marc Fernandez: The opportunity to assist our Franchise Partner’s achieve their goals and ambitions, and just being part of a team that achieves results.

QSR Media: What 3 goals are you focused on?

Fernandez: My goals are:
Franchise Partner relationship building
Developing growth initiatives for stores within my portfolio, focusing on traffic growth through Local Store Marketing (LSM) programmes
Assist the stores with Project 31 implementation

QSR Media: What long-term changes are you planning on?

Fernandez: Maintaining the momentum of the successful launch of Project 31. Project 31 aims to enhance our guests’ in-store experience through creating those “magic moments” and replicating that experience throughout all of our stores.

QSR Media: What are your key business philosophies?

Fernandez: Train your team and market your business. We are in the people business so we must understand our guests and what service excellence can deliver for our guests.

QSR Media: What previous positions prepared you for this one and how?

Fernandez: I have several years’ experience as a Business Development Manager across various QSR brands. Through these position, I have learnt invaluable lessons and gained tremendous insight into franchising. I have firsthand experience as an independent business owner and operator, which has provided me with the in-depth knowledge of what it takes to run a successful and profitable business.

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