The good and the bad for McDonald's Australia
Despite being a poor performing market, McDonald's Australia is succeeding in its home delivery offering.
In July, U.S. comparable sales decreased 3.2% amid continuing broad-based challenges, with the Asia Pacifc Middle East and Africa operation -- which Australia is a part of -- being the worst performing sector in the second quarter of 2014.
"Although July's results were not in-line with McDonald's expectations, we intend to strengthen our performance by addressing the current business headwinds with the discipline and conviction that inspire our customers' trust and loyalty," said McDonald's President and Chief Executive Officer Don Thompson.
Meanwhile, McDonald's home delivery will now be available nationwide after trials in selected North Parramatta areas have been successful.
In an article Good Food published, "according to Menulog - the internet vehicle McDonald's is partnering with for its home delivery services - the worldwide burger chain's menu has become the most popular home delivery option in the 2151 postcode."
Click here to read the full story at Good Food
"The North Parramatta McDelivery service is now into its ninth month, and while neither McDonald's nor Menulog would reveal any information about the number of home delivery orders made or the most popular menu choices, at least six other Sydney McDonald's restaurants – in Stanmore, Mascot (Sydney Airport Gateway), Kingsford, Northmead, Rosehill and Waterloo – have since begun offering home delivery and McDonald's confirmed the first Victorian, Queensland and Western Australian trials will begin later this month," the article noted.
