Ferguson Plarre launches first ‘flagship’ bakehouse in Chadstone

The store will form a part of a multimillion-dollar Chadstone refurbishment and will open on June 3.

Ferguson Plarre Bakehouses CEO, Steve Plarre, said “We are incredibly proud of our history and this flagship store is a chance for us to pay tribute to it, whilst giving our customers an unparalleled bakery experience – one we are confident they will eagerly to come back for time and time again.”

The company said that while the Chadstone store had been an iconic fixture in the landscape for 20 years, the time has come for the store to be brought into the modern era.

The architecturally designed Bakehouse has been in its planning stages for over a year, and the resulting fit out reflects the brands early European roots, whilst remaining modern and stylish.

The Chadstone store will also see the introduction of a team of specialist Baristas to the offering.

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