Baskin-Robbins welcomes new management
They are set to increase outlets to over 280.
Baskin-Robbins has announced that Palm Oasis Ventures will be taking the reins as the brand’s new management.
Palm Oasis Ventures, a joint venture between Galadari Brothers Group and Dunkin’ Brands Group Inc., will be managing Baskin-Robbins and its expansion in Australia.
Palm Oasis ventures is jointly owned, with Galadari Brothers Group owning an 80 per cent stake, while Dunkin’ Brands Group owning 20 per cent.
The company is aiming to increase the brand’s store number to a total of over 280 parlours in the next ten years.
In this light, Roger Mussalli has been appointed as the Director of Palm Oasis Ventures, as well as Baskin-Robbins’ new General Manager.
“Baskin-Robbins is starting with an enthusiastic base of franchisees already selling over 560,000 ice cream scoops every month. Add the vigour and capital of Palm Oasis Ventures, mix in the interest in our franchise model, and soon more Australians will have easier access to all of Baskin-Robbins’ delicious 31 ice cream flavours,” said Mussalli.
Mussalli is backed up by an extensive background of working in the quick service industry, with past positions such as Australian National Operations Manager for McDonald’s and Hungry Jack’s, and General Manager of operations for QSR Holdings.
