OG Group directors, Chris Togias and Peter Patisteas.
OG Group brings drive-thru coffee concept to Australia
The group has been known to handle various coffee brands.
With brands like Oasis, Griffiths Bros., and Coffee Lab, The Oasis Griffiths Group (OG Group) isn’t new to the coffee business especially as they own one of Australia’s oldest coffee roasters. QSR Media learned more about this in an interview with OG Group Managing Directors Peter Patisteas and Chris Togias.
Partnering with Endeavor Group, the owners of the BWS beer, wine, and spirits retailer, OG Group has brought another coffee concept to Australia: Double Shot Coffee
Sharing the group’s passion for coffee, Peter and Chris talked more about OG Group’s plans for Double Shot Coffee and what the drive-thru concept means for them.
QSR Media: Tell us about OG Group. What are your brands?
Peter: The Oasis Griffiths Group (OG Group) is more than coffee. Headquartered in Melbourne and proudly an Australian-owned family-run business our diverse operations, an experienced and spirited team of OG’s. and brand suite has allowed us to build strong relationships and mutual success with hospitality, FMCG retailers and corporate clients.
Griffiths Bros is Australia’s oldest coffee roaster. Established in 1879 consumers can enjoy a cup at cafes across Victoria, Adelaide, and Perth. The most loyal product in the supermarket coffee aisle is Oasis Coffee, instantly recognized for its reflex blue bag, sporting a copper briki and known for its range of authentic-tasting Greek and Turkish pulverized coffees.
Double Shot Coffee our latest debut will be able to soon be discovered at select BWS drive-thru’s whilst our partner brand DHUWA can be shopped at Woolworths. Coffee Lab is our private label brand so many Aussies may be already drinking coffee that we roast without knowing it!
What technology have you leveraged in elevating your coffee or your services to differentiate you from your competitors?
We understand that a customised approach is key when delivering value-added services. Our Coffee Lab clients value transparency therefore we created an online portal which showcases their coffee journey from bean to cup.
For our Double Shot Coffee partners BWS, it was important to develop a dashboard, reporting system and trend projections gathered from the telemetry at the quick-serve drive-thru network.
Tell us about this drive-thru concept. What does it mean for you? What makes this concept unique for Double Shot?
Endeavour Group, including BWS, are one the largest retailers in the country and they constantly looking for ways to innovate and add value to their customers. Double Shot Coffee provision was a bespoke brief and as such we specifically developed a brand and blend to satisfy the caffeine cravings of BWS customers. We had to make sure the coffee tasted great, and that the customer experience was also excellent through locally produced food offerings coupled with a fast, high quality and reliable system which is why Eversys was selected for the coffee equipment.
Can you share with us what your goals are after this launch?
A big challenge for the industry, besides the recent supply chain issues and pricing volatility, is the sheer number of coffee brands in the market. Consumers are spoiled for choice with many coffee brands and offerings. Devonport has been a great pilot and together with our partners we are united to build a brand and roll out Double Shot Coffee sites at BWS drive-thrus to enable all Aussies to enjoy Double Shot Coffee.
How many stores are you planning to target this year?
Chris: Our rollouts will continue in Q3 and we look forward to strengthening our presence in the food and beverage drive-thru market.
What is your plan for the next five years?
We feel that what sets the OG Group apart in the coffee industry, is that we are constantly innovating and investing in our team, tech and sustainable manufacturing process. We look forward to positively contributing to the people we partner with, clients we collaborate alongside, the customers we serve and the communities we are part of.
Tell us about Double Shot. What is your major difference from other coffee brands already in Australia?
The creation of Double Shot Coffee was developed to deliver consistent high-quality coffee in a convenient format. Researching the current market, we discovered that to satisfy consumers we needed to roast and produce a blend that when served would deliver a great coffee with a good cut-through in milk without bitterness. Drawing on a palette of denim shades our brand was inspired by our consumers and reflective of their love of blue jeans and coffee beans. Like denim, coffee should be an effortless affordable luxury that many people can’t live without.
