Weekly Global News Wrap Up: Burger King offers free Whoppers to clown-clad guests on Halloween; McDonald's to bring back $1 Value Deals; Dunkin' Brands to cut down menu items
Here is a summary of the most interesting QSR news stories of the week from around the world.
Burger King US continues to take a jab on McDonald's in the release of its new Whopper promotion. The promotion comes with a Youtube advertisement that shows a man being chased down by clowns until he reaches a Burger King restaurant. The first 500 clown-clad guests to visit the participating outlets in five cities this Halloween will be entitled to a Whopper burger.
CNBC reported that the Dunkin' Brands' CEO is planning to cut down its menu items to make its stores less complicated to operate. Dunkin' Brands executives believe simplifying the menu will help with training and employee turnover.
According to Motley Fool, Chipotle Mexican Grill, Inc. has fallen short of expectations with its third quarter results. Revenue, earnings per share, and comparable restaurant sales were all below analyst estimates. Another article from Motley Fool also highlighted the fact that for the first time in nearly five years, Chipotle Mexican Grill's stock is trading for less than $300.
According to The Sun, supermarket Aldi has launched a new restaurant in Munich where a three course meal costs less than a tenner. Aldi's new restaurant is built inside a shipping container with natural wood accents, and features Aldi's range of soft furnishings.
Adage reported that McDonald's US is set to bring back its U.S. value menu that will include items priced at $1, $2, and $3 in 2018. The move comes years after McDonald's backed away from its Dollar Menu and suggests the heat is on for other chains, particularly direct competitors in the burger category including Burger King and Wendy's.
