The specialty wholesaler also laid out its plans to expand its café market footprint.
Retail Food Group (RFG) has announced the complete consolidation of Di Bella Coffee, which now looks to transform itself into a “global roast and ground coffee brand.”
“Di Bella has exceptional growth potential and will be instrumental in RFG’s future success. Coffee is a key part of our DNA,” chief executive officer Richard Hinson said in a statement, adding that the company intends to leverage the wholesaler’s scale and core capabilities in craft and contract roasting to enter a range of new market segments.
Acquired by RFG in 2014, Di Bella Coffee is currently purchasing more than 3,600 tonnes of coffee annually and supplying over 3,000 cafes and restaurants and customers within 37 countries.
RFG says the consolidation makes Di Bella the second largest roast and ground coffee enterprise in Australia.
“We are primed to grow profitably, and scale globally, thanks to this simpler sales model that aligns to key customer segments, an accelerated growth mindset, and a focus on operating efficiency that will build a self-sustaining global coffee business,” Di Bella CEO Darren Dench said.
Dench also confirmed that Di Bella Coffee has implemented a three-stage growth plan that aims to “transform” the specialty wholesaler, starting with their focus on strengthening operations and implementing financial and operational initiatives.
Di Bella is then expected to expand its existing presence in the USA and New Zealand, existing volumes and footprint amongst the independent café market and enter new channels and launch new products.
Long term, Di Bella is also keen to explore “accelerated growth opportunities in a range of segments and geographies.”
(Photo credit: Di Bella Coffee Facebook page)
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