Pizza Capers kicks off Tracker Tracker on Tour campaign
The brand is set to introduce global cuisines to its menu.
The campaign sees the brand’s consumer hero, Tracker Tracker, tour the world to bring home cuisines from around the globe, kicking off with a spin on Japanese and US dishes with further international flavours to follow over the coming months.
Pizza Capers general manager Sunny Olak said the campaign enables the brand to introduce global cuisines to its menu delivered on a pizza. “The continued growth of third-party-aggregators such as Menulog and UberEATs has seen a change in consumer trends which favours a variety of diverse cuisines.”
“Experimenting with different flavour combinations is part of the fun when it comes to pizza, and now we’re using it as a blank canvas to deliver these international flavours to our customers. Whether they’re craving Japanese, flavours of America, or any other international cuisine, we want to be the place people go to satisfy these cravings,” Olak said.
The Pizza Capers Japanese range features a Karaage Chicken Pizza, Teriyaki Chicken Pizza and Sticky Honey Soy Wings with Kewpie Mayo dipping sauce.
The Pizza Capers US range includes the West Coast Reuben Pizza and Nashville Hot Jumbo Wings.
“USA classics such as burgers, ribs and wings have been sweeping Australia recently and we’re digging deeper to bring these American food trends to our customers,” Olak said.
